Jellycat, established in London in 1999, is one of the world's leading luxury soft toy companies, fast becoming a lifestyle company. They design in England and produce and distribute sophisticated high quality soft items around the world. As well as offices in the UK and USA, they have distributors around the world selling to gift shops, design shops, children's boutiques, home interior/decor, book shops, toy shops, museums and heritage sites. Jellycat has a passion for design. They are heavily influenced by the fast changing world of fashion and as a result of this they introduce hundreds of new, innovative and original designs each year. They constantly strive to use the most interesting and distinctive materials. Their toys are hip and humorous and always soft and sumptuous.